Neapolitan tailoring house celebrated for its unstructured jackets and a legacy of effortless, sartorial elegance.
ORIGIN
Italy
PRICE TIER
luxury
Founded in Naples in 1932 by Gennaro Rubinacci, an esteemed art collector and style arbiter, the House of Rubinacci is a benchmark in Italian tailoring. Originally named 'London House' to honor English fabrics, the atelier quickly became the originator of the quintessential 'Neapolitan style'. Gennaro pioneered a revolutionary jacket, stripping away the stiff padding and canvas of traditional English suits to create a soft, lightweight garment that could be folded multiple times, designed for pleasure rather than duty. This innovation catered to a clientele of Neapolitan aristocrats and artists who desired relaxed, yet impeccable, attire.