rucker roots

Launched in 2015 by sisters Ellen and Ione Rucker, Rucker Roots is a natural hair care brand born from family tradition. Inspired by their mother's homemade hair treatments using vegetables from their family's South Carolina garden, the sisters developed a line of products centered around a complex of turnip, carrot, and ginger root oils. The brand, which gained initial exposure on the reality show "Love Thy Sister," is designed to cater to the needs of natural and textured hair, offering everything from sulfate-free shampoos and deep conditioners to styling creams and growth serums.

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