rudi

Rudi Gernreich, founded in 1960 in Los Angeles by the Austrian-born designer and former dancer, is one of the most revolutionary names in American fashion history. Rooted in Gernreich’s background in modern dance and his activism as an early gay rights pioneer, the brand was built on a philosophy of physical and social liberation. Gernreich famously rejected the rigid, constricting silhouettes of mid-century Parisian couture, instead championing garments that followed the natural form of the body.

See more