Premium skincare tools brand founded by Karrueche Tran, known for minimalist, travel-friendly devices and wellness-focused design.
ORIGIN
United States
PRICE TIER
premium
Founded in 2024 in Los Angeles by actress and model Karrueche Tran, Ruechi Beauty is a premium skincare tools brand rooted in holistic wellness and self-care. Tran, whose background in Hollywood directly informs the brand's focus on on-set beauty hacks and travel-friendly solutions, created Ruechi to offer streamlined, effective routines. The brand's name fuses Tran's nickname, "Roo," with her Vietnamese name, "Chi," meaning energy, reflecting her dual heritage.