ruechi

Founded in 2024 in Los Angeles by actress and model Karrueche Tran, Ruechi Beauty is a premium skincare tools brand rooted in holistic wellness and self-care. Tran, whose background in Hollywood directly informs the brand's focus on on-set beauty hacks and travel-friendly solutions, created Ruechi to offer streamlined, effective routines. The brand's name fuses Tran's nickname, "Roo," with her Vietnamese name, "Chi," meaning energy, reflecting her dual heritage.

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