American children's apparel brand known for its signature ruffled bloomers, playful prints, and sun-safe swimwear.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in 2007 by Amber Schaub in Texas, RuffleButts began with a simple mission: to recreate the ruffled bloomers of the founder’s childhood. What started as a niche product idea quickly expanded into a full-fledged children’s apparel company, later introducing the boys' line RuggedButts. The brand gained national prominence following a successful television appearance, which helped propel its cultural footprint among young families.