New York-based ethical womenswear brand known for its vibrant, hand-loomed cottons and traditional Indian craftsmanship.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2015 by Indian-born designer Rujuta Sheth, her namesake New York-based label merges traditional Indian textile techniques with modern, everyday silhouettes. Growing up surrounded by artisans and weavers in India, Sheth returned to her roots to build a brand centered on ethical production and heritage craftsmanship. The brand is celebrated for its vibrant, multi-hued geometric prints and relaxed, artsy aesthetic, offering a range of comfortable wardrobe staples like the signature wide-legged Frida Pants, boxy tops, and wrap jumpsuits.