ruka

Founded in 2020 in London by Tendai Moyo and Ugo Agbai, Ruka Hair emerged to address the historical lack of high-quality, ethically sourced hair extensions for Black women. Moyo, who recognized the industry's failure to cater to textured hair, built the brand around authentic representation and material innovation. Ruka specializes in premium hair extensions, wigs, and styling products that meticulously match natural curl, coil, and kink patterns. The brand's core product lines include ethically sourced human hair and its signature Synths™ fiber—a patent-pending, collagen-based alternative to traditional synthetic hair that is biodegradable, hypoallergenic, and free of toxic plastics.

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