ruka
London-based beauty brand known for its premium, ethically sourced hair extensions designed for textured hair.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2020 in London by Tendai Moyo and Ugo Agbai, Ruka Hair emerged to address the historical lack of high-quality, ethically sourced hair extensions for Black women. Moyo, who recognized the industry's failure to cater to textured hair, built the brand around authentic representation and material innovation. Ruka specializes in premium hair extensions, wigs, and styling products that meticulously match natural curl, coil, and kink patterns. The brand's core product lines include ethically sourced human hair and its signature Synths™ fiber—a patent-pending, collagen-based alternative to traditional synthetic hair that is biodegradable, hypoallergenic, and free of toxic plastics.
Featured Items
Synths 2 Braid-It: Textured Straight Collagen Fiber Braiding Hair Extensions
$34.00
Synths 2 Braid-It: Afro Kinky Collagen Fiber Braiding Hair Extensions
$34.00
EdgeSlick Edge Styling Hair Brush, Comb & Travel Case
$35.00
Do It All Curl Defining & Moisturizing Hair Gel
$39.00
Synths 2 Braid-It: Bone Straight Collagen Fiber Braiding Hair Extensions
$34.00
Save Me Serum Protective & Moisturizing Serum for Hair & Beard
$39.00
Coconilla S/cent Hair & Body Moisturizing Perfume with Coconut and Vanilla
$45.00
Hold Me Down Edge Control Gel for Strong Hold & Conditioning
$32.00
Synths 2 Braid-It: Textured Straight Collagen Fiber Braiding Hair Extensions
$34.00
Synths 2 Braid-It: Afro Kinky Collagen Fiber Braiding Hair Extensions
$34.00
EdgeSlick Edge Styling Hair Brush, Comb & Travel Case
$35.00
Do It All Curl Defining & Moisturizing Hair Gel
$39.00
Synths 2 Braid-It: Bone Straight Collagen Fiber Braiding Hair Extensions
$34.00
Save Me Serum Protective & Moisturizing Serum for Hair & Beard
$39.00
Coconilla S/cent Hair & Body Moisturizing Perfume with Coconut and Vanilla
$45.00
Hold Me Down Edge Control Gel for Strong Hold & Conditioning
$32.00