Hawaiian boutique label offering premium, resort-ready swimwear and matching sets for women and children.
ORIGIN
United States
PRICE TIER
premium
SPECIALIZATION
KIDS
Founded in Maui, Hawaii, by two mothers, Christine and Nicole, Ruki The Label (originally Little Ruki) was born out of a desire to create stylish, trend-forward clothing for children that was otherwise hard to find on the island. The brand has since expanded to offer premium swimwear, matching sets, and resort wear for both women and kids.