runaway bicycle

Founded in 2014 in Mumbai by former advertising art director Preeti Verma, Runaway Bicycle is an Indian fashion label rooted in traditional craftsmanship and slow living. Born from Verma’s desire for clothing that prioritizes comfort over form, the brand draws inspiration from the utilitarian ease of children's and laborers' garments. Runaway Bicycle is defined by its use of natural fibers, organic cottons, and hand-woven textiles, working directly with weavers and dyers across India to preserve heritage techniques like traditional spinning and natural dyeing.

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