runaway the label

Founded in 2014, Runaway The Label is a Sydney-based fashion brand that has built a global presence through its trend-focused approach. Designing its collections in-house, the label translates social media, street style, and runway looks into accessible and daring pieces for a demographic of “it-girls” and trendsetters. The brand’s core offerings consist of dresses, from mini to maxi styles, tailored for parties, vacations, and formal events like weddings and proms. It also produces a range of tops, skirts, and a smaller menswear collection. While positioning itself as a purveyor of high-quality, lasting pieces, the brand has faced criticism from consumers regarding product quality and a restrictive returns policy. As part of its corporate citizenship, Runaway The Label makes monthly donations to three distinct charities that support women’s empowerment in Nepal, poverty reduction in Cambodia, and HIV/AIDS relief in Uganda. The brand is sold directly through its website and is stocked by major online retailers including Revolve, David Jones, and The Iconic.