ruti

Founded in 2009 in Palo Alto, California, by former tech executive Ruti Zisser, Ruti was born from a desire to create sophisticated clothing that doesn't sacrifice comfort. Zisser, who transitioned from the tech industry to fashion, built the brand around three core principles: designs must be cool, flattering, and practical. The contemporary label has cultivated a fiercely loyal following, particularly among women seeking elevated wardrobe staples that seamlessly transition from the office to everyday life.

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