A California lifestyle brand uniting surf, skate, art, and fight cultures under its artist-driven platform.
ORIGIN
USA
PRICE TIER
mid
Founded in California in 1999 by Pat Tenore and Conan Hayes, RVCA (pronounced roo-kah) is a design-driven lifestyle brand that transcends the boundaries of action sports. Built on the philosophy of “The Balance of Opposites,” the brand integrates the subcultures of surf, skate, Brazilian Jiu-Jitsu, and art. Rather than chasing trends, RVCA has focused on fostering a genuine community, giving it credibility on the shelves of both local skate shops and fashion boutiques.