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rye beauty

California-based clean beauty brand specializing in high-performance, meticulously formulated brow care and styling products.

ORIGIN

United States

PRICE TIER

premium

SPECIALIZATION

WOMEN

Founded in 2023 by highly sought-after California brow expert Michele Holmes, Rye Beauty emerged from her desire to create clean, effective brow care that prioritizes hair health. As a former "skinny brow sufferer" and seasoned esthetician, Holmes spent over three years meticulously developing the brand’s debut product, the Brow Grooming Serum, named after her daughter. The brand focuses on straightforward, high-performance formulas that double as styling tools and nourishing treatments.

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