rylee + cru

Founded in 2014 by illustrator Kelli Murray Larson, Rylee + Cru merges art and imagination into clothing for children and mothers. Inspired by her own children, the California-based brand is built on a foundation of high-quality, comfortable basics. The collections feature a signature muted, earthy color palette and whimsical prints hand-drawn by Larson, giving the pieces a soft, vintage feel. Core items include soft-washed tees, relaxed-fit rompers, and dresses, all designed to be mixed and matched. The brand emphasizes creating timeless, durable garments that can be passed down. It extends its design-led approach to a women's collection and has expanded into a collective with sister brands Quincy Mae, which focuses on organic baby essentials, and Noralee, a line for special occasions. Committed to ethical production, Rylee + Cru also engages in philanthropy through its foundation, established in 2017.