An influencer-founded beauty brand known for its hygienic stainless steel tools and viral peel-off lip stains.
ORIGIN
United States
PRICE TIER
mid
Founded in 2020 by Hong Kong-born beauty creator Sarah Cheung, Sacheu began with a mission to modernize ancient rituals for a new generation. The brand first gained recognition for its innovative skincare tools, particularly the 100% stainless steel Gua Sha and facial roller, which offered a hygienic, non-porous, and durable alternative to traditional jade and quartz. This initial focus was rooted in Cheung's philosophy of prioritizing skin barrier health with gentle, effective products, avoiding common irritants like fragrances and essential oils.