Viral beauty brand known for its innovative peel-off lip stains and barrier-conscious skincare tools.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2020 by beauty content creator Sarah Cheung, Sacheu Beauty emerged from a desire to solve everyday makeup frustrations with long-lasting, barrier-conscious formulas. Rooted in Los Angeles, the brand initially gained traction with its 100% recycled stainless steel skincare tools, including facial rollers and gua shas inspired by Cheung’s Chinese heritage. However, Sacheu truly skyrocketed to viral fame with the launch of its Lip Liner STAY-N, a patent-pending peel-off lip stain that promises smudge-proof, all-day wear.