California-based eyewear label known for '90s-inspired frames and a gritty, DIY skate ethos.
ORIGIN
USA
PRICE TIER
mid
Founded in Costa Mesa, California, by Kiefer Cohen in 2019, SAD Eyewear (an acronym for Sight And Design) bridges the gap between gritty skate culture and refined, fashion-forward optics. Rooted in the DIY ethos of the skate world, the brand delivers a dual-tier approach to eyewear that balances accessibility with high-end craft. The aesthetic is unapologetically '90s-leaning, featuring silhouettes like the widescreen rectangular "Bouquet" and the sharp, cat-eye-adjacent "Noir" that channel a grunge-meets-glamour vibe.