American baby gear brand known for its accessible, safety-focused car seats, strollers, and home childproofing essentials.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1984 by Michael Lerner in the United States, Safety 1st began with a single, highly recognizable product: the bright yellow “Baby on Board” window sign. Lerner, inspired by a harrowing drive with his infant nephew, recognized a gap in the market for accessible child safety products. The brand quickly expanded beyond novelty signs into a comprehensive range of home childproofing gear, such as outlet covers and drawer locks, bringing these items out of hardware store corners and into mainstream retail.