Paris-based jewelry brand known for its playful, kitsch-inspired designs that blend Persian motifs with contemporary Western style.
ORIGIN
France
PRICE TIER
contemporary
Founded in Paris in 2016 by Safu Seghatoleslami, SafSafu is a fashion jewelry brand born from the designer's multicultural identity. With an Iranian heritage and a Spanish upbringing, Seghatoleslami infuses her work with a vibrant and playful energy, drawing inspiration from kitsch, 80s aesthetics, and Iranian folk art. The brand’s aesthetic is a colorful tapestry of gold and silver shapes, often adorned with bold gemstones and whimsical motifs, creating a unique blend of irony and joyful expression. Each piece is designed to be a conversation starter, reflecting a personal narrative of cultural fusion and optimism.