sagan vienna
Austrian accessories house known for artisanal leather bags blending Viennese heritage with minimalist, cross-cultural design.
ORIGIN
Austria
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in Vienna in 2016 by Tanja Bradaric and Taro Ohmae, Sagan Vienna creates handbags and small leather goods that balance relaxed elegance with inventive non-conformity. The founders, hailing from Croatia and Japan respectively, bring a cross-cultural perspective to their design approach, operating under the philosophy of "familiar done differently." The brand is defined by its clean, minimalist silhouettes punctuated by distinctive, heritage-driven details.
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Why Discerning Pros Are Choosing SAGAN Vienna Right Now
An in-depth profile of SAGAN Vienna, exploring the brand's philosophy of 'familiar done differently' and how founders Tanja Bradaric and Taro Ohmae draw inspiration from Vienna's contrasting aesthetic values.
Tanja Bradaric und Taro Ohmae: "Wir versuchen, positiv zu bleiben"
An interview with the designer duo behind SAGAN Vienna discussing their creative process, the integration of traditional 'Viennese wickerwork' into their bags, and a charity collaboration project.
Young designers very much in style
A feature on the new generation of Austrian designers, highlighting SAGAN Vienna's unique approach of combining traditional handcraftsmanship, such as Viennese wickerwork and horn details, with innovative technology.
SAGAN Vienna über die Schaffung von Neuem aus Vertrautem
Founders Tanja Bradaric and Taro Ohmae discuss their design language, which blends Croatian and Japanese cultural backgrounds with Austrian influences, and their focus on traditional craftsmanship and cross-industry collaborations.