London-based label merging Japanese and British heritage in non-seasonal, genderless designs known for their considered construction.
ORIGIN
United Kingdom
PRICE TIER
luxury
Established in London in 2020 by Sage Toda-Nation, SAGE NATION is built on the founder’s dual Japanese and British heritage. The brand offers a unique approach to garment-making that hybridizes the minimalist, considered design of Japan with the utilitarian subcultures of Britain. This philosophy is rooted in three core principles: Purpose, Perspective, and Balance. The result is a collection of non-seasonal, genderless clothing designed for everyday wear, with a focus on traditional materials, expert construction, and innovative silhouettes.