A New York-based clean beauty brand known for its high-performance, skin-loving formulas and sustainable approach to makeup.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2019 by founder and former Estée Lauder executive Laney Crowell, Saie was born from a desire for clean, high-performance makeup with a conscience. Operating from New York, the brand is built on a community-driven ethos, summarized by its name: “When you Saie it, we create it.” This philosophy translates into effortless, easy-to-use products designed to deliver a signature dewy “SaieGlow™” without compromising on safe, skin-loving ingredients. The product range centers on complexion essentials like the viral Glowy Super Gel illuminator, Slip Tint tinted moisturizer, and Dew Blush, all formulated to flatter the skin rather than conceal it.