Dolomites-based mountain brand known for technical alpine gear, German engineering, and progressive, sustainable design.
ORIGIN
Germany
PRICE TIER
premium
Founded in 1935 in Munich and now headquartered in the heart of the Dolomites, Salewa is a heritage mountain sports brand that bridges German engineering with Italian alpine culture. Originally established by Josef Liebhart as a saddlery and leather goods manufacturer, the brand pivoted to mountaineering equipment in the 1950s, cementing its reputation with innovations like the tubular ice screw and the hollow carabiner. Today, under the ownership of the Oberalp Group, Salewa defines itself through "progressive mountaineering," a philosophy that balances high-performance technicality with a refined, modern aesthetic.