Italian heritage brand known for its performance-focused sunglasses and ski goggles, combining technical craft with a distinct athletic style.
ORIGIN
ITALY
PRICE TIER
premium
Founded in 1919 on the shores of Lake Como, Salice is an Italian eyewear brand rooted in performance and protection. The family-owned company, originally established by Vitaliano Salice, began by creating protective goggles for industrial workers and later produced sunglasses for the military. This legacy of function-first design evolved as Salice embraced Italy’s burgeoning post-war culture, creating eyewear for motor-scooter riders in the 1950s before becoming a key player in the world of competitive skiing in the 1960s and 70s. Today, under the leadership of founder's granddaughter Anna Salice, the brand is synonymous with cycling and winter sports, producing brightly colored, technically advanced sunglasses, helmets, and goggles.