salming

Founded in 1991 in Sweden by legendary ice hockey player Börje Salming, Salming is a performance-driven sports brand rooted in Scandinavian design and athletic willpower. The founder's reputation for grit and resilience directly informs the brand's no-nonsense ethos, emphasizing that while gear can enhance performance, true success requires relentless training. Originally established with a focus on floorball and hockey, the brand has since evolved into a leading specialist in indoor court sports—including squash, handball, and floorball—as well as running footwear and apparel.

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