New York-based fashion brand known for its original, hand-printed designs on timeless, feminine silhouettes.
ORIGIN
USA
PRICE TIER
luxury
Launched in 2006 by Korean-born, Parsons-educated designer Samantha Sung, the eponymous label is celebrated for its vibrant prints and classic, versatile dresses. After honing her skills at high-end houses like Ralph Lauren and Cerruti, Sung developed a signature style blending bold, travel-inspired patterns with enduringly feminine silhouettes, most notably the shirtdress. The brand’s designs are inspired by global cultures and art, with each print designed in-house. This artistic approach is central to the brand's identity, offering a sophisticated yet playful option for modern professional women.