samuel gassmann

Founded in 2009 in Paris by former art historian and cultural journalist Samuel Gassmann, the eponymous brand was born from a documentary research project on the origins of the men's shirt button. This deep dive into the etiquette of the French royal court inspired Gassmann to revive the art of the cufflink, establishing a niche luxury house dedicated to understated men's accessories. Operating from a boutique-atelier in the 6th arrondissement, the brand is defined by its meticulous, self-taught craftsmanship and minimalist aesthetic. Gassmann's signature pieces include the Archetype, a nod to the traditional four-hole sew-on button, and the Cabochon, a sleek, un-drilled design.

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