samuji

Founded in 2009 in Helsinki by former Marimekko creative director Samu-Jussi Koski, Samuji is a Finnish design studio celebrated for its minimalist, sustainable approach to womenswear and homeware. The brand’s philosophy centers on a love for necessary things, simple functionality, and kindness, offering a complete wardrobe through two distinct lines: the timeless, staple-driven Samuji Classic and the more bohemian, colorful Samuji Seasonal. Known for its clean lines and understated elegance, the brand utilizes high-quality natural fibers such as wool, cotton, silk, and linen sourced from Europe and Japan.

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