sanrio
Japanese lifestyle brand celebrated for its expansive universe of “kawaii” characters and a deeply rooted gift-giving philosophy.
ORIGIN
Japan
PRICE TIER
mid
SPECIALIZATION
WOMEN
Founded in 1960 by Shintaro Tsuji, Sanrio is a Japanese company built on the philosophy of fostering social communication through small, thoughtful gifts. Originally the Yamanashi Silk Company, it officially became Sanrio in 1973 and has since grown into a global emblem of “kawaii” (cute) culture. The brand is renowned for its vast universe of over 450 characters, led by the internationally beloved Hello Kitty, who was introduced in 1974. Other cherished characters include My Melody, Cinnamoroll, Kuromi, and the lethargic egg, Gudetama.
Featured Items
Kuromi Gang Tote Bag
$35.00
Juniors' Cinnamoroll Graphic Hoodie
Price unavailable
Women's Fleece Track Pant Wide-Leg Drawstring
$19.00$38.00
Juniors' Hello Kitty Witch Crewneck Tee
$7.63$22.00
Juniors' Hello Kitty & My Melody Crewneck Tee
Price unavailable
Juniors' Hello Kitty Graphic T-Shirt
$8.33$24.00
Kuromi Gang Tote Bag
$35.00
Juniors' Cinnamoroll Graphic Hoodie
Price unavailable
Women's Fleece Track Pant Wide-Leg Drawstring
$19.00$38.00
Juniors' Hello Kitty Witch Crewneck Tee
$7.63$22.00
Juniors' Hello Kitty & My Melody Crewneck Tee
Price unavailable
Juniors' Hello Kitty Graphic T-Shirt
$8.33$24.00
Learn More
Hello Kitty at 50: Sanrio's Young CEO Shapes Its Future
This article profiles Sanrio's young CEO, Tomokuni Tsuji, detailing his leadership vision and the strategies he's implementing to modernize the brand, including enhancing its digital presence and expanding its character lineup beyond just Hello Kitty.
Hello Kitty Forever: Celebrating 50 Years of an Icon
A deep dive into Hello Kitty's 50-year cultural reign, analyzing her ingenious, inexpressive design that allows for infinite collaborations with brands ranging from Balenciaga and Stussy to Nike and adidas, solidifying her status as a fashion and cultural icon.
50 Years of Hello Kitty: Why We Are Still Much in Love with Her
This article explores the history and enduring global appeal of Hello Kitty on her 50th anniversary. It covers the founder Shintaro Tsuji's philosophy of "Small Gift, Big Smile" and key milestones in the character's journey to becoming a worldwide phenomenon.
Smile! It’s ‘Sanrio Time,’ now and ever after
An interview with Sanrio Entertainment CEO Aya Komaki, discussing the company's founding philosophy of "Minna Nakayoku" (Getting Along Together) and how the vision of founder Shintaro Tsuji continues to guide the brand's strategy under new leadership.
Why Is Hello Kitty a Unique Fashion Superstar? Hear from Her Fans
This piece examines Hello Kitty's impact on the fashion industry, highlighting collaborations with brands like UNIQLO and her presence at major events like the Tokyo Girls Collection, reinforcing her status as a trendsetter.