California skate pioneer known for its iconic Screaming Hand graphics and heritage streetwear apparel.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1973 in Santa Cruz, California, by a trio of surfers who repurposed leftover fiberglass into skateboards, Santa Cruz Skateboards is the oldest continuously operating skateboard company in the world. The brand's aesthetic is defined by its bold, irreverent graphic art, most notably the "Screaming Hand" and "Classic Dot" logos created by legendary artist Jim Phillips in the 1970s and 80s. These visual codes established a distinct, rebellious identity that continues to influence skate culture globally.