California skate pioneer known for its iconic Screaming Hand graphics and enduring influence on counterculture style.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1973 in Santa Cruz, California, by Richard Novak, Doug Haut, and Jay Shuirman, Santa Cruz Skateboards is the oldest continuously operating skateboard company in the world. Rooted in the coastal surf and skate culture of the 1970s, the brand quickly became a pioneer in skateboard innovation, introducing precision bearings and concave deck designs.