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sara

New Zealand-based plus-size label offering accessible, everyday apparel as part of the EziBuy retail portfolio.

ORIGIN

New Zealand

PRICE TIER

affordable

Originating in New Zealand as part of the EziBuy retail group, Sara is a dedicated plus-size fashion label focused on accessible, everyday apparel. EziBuy was founded in 1978 by brothers Peter and Gerard Gillespie, who built the company from a small mail-order catalogue into a prominent Australasian shopping destination. Sara was developed specifically to serve the modern curve market, providing wardrobe staples that prioritize comfort and proportion for plus-size women.

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