sarah noor

Founded in 2014 by London-based designer Sarah Al-Hassan, Sarah Noor is a fine jewelry brand that merges traditional artistry with contemporary aesthetics. Al-Hassan, who honed her craft working alongside renowned goldsmiths at Graff, brings a deep appreciation for intricate craftsmanship and unique stones to her namesake label. The brand is defined by its commitment to ethical production, handcrafting each piece from 18k recycled gold and sourcing diamonds that adhere to the Kimberley Process. Sarah Noor’s core collections feature classic silhouettes reimagined with modern settings, appealing to a discerning clientele seeking redefined luxury. The brand's signature pieces have garnered significant media attention, notably being worn by Penelope Cruz in a Lancôme campaign.

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