Mexican premium beauty and fashion brand known for its clean, genderless products and bold Latin cultural storytelling.
ORIGIN
Mexico
PRICE TIER
premium
Founded in 2021 in Mexico City by beauty creator Anna Sarelly and beauty executive Rémi Martini, Sarelly (also known as Sarelly Sarelly) emerged to fill a cultural gap for premium, Gen Z-focused Latin beauty and fashion. The brand initially launched with genderless bags crafted from nopal (cactus) leather by Mexican artisans before expanding into its core focus: high-performance, clean makeup. Sarelly blends bold storytelling with clean formulations, reimagining Latin cultural symbols into modern beauty staples like its viral Long Cow Lashes mascara and Telenovela Lipstick.