American furniture brand known for its globally sourced, handcrafted pieces blending old-world techniques with transitional design.
ORIGIN
United States
PRICE TIER
premium
Founded in 1967 by Alex Sarratt and Walter Reid, Sarreid Ltd. began when the two Americans traveled to Spain in search of antiques, only to discover artisans crafting new pieces using centuries-old techniques. Headquartered in Wilson, North Carolina, the brand built its reputation on importing globally sourced, handcrafted furniture and decorative accessories that blend old-world majesty with modern functionality. Sarreid is celebrated for its transitional and contemporary home furnishings, characterized by rich materials like hand-forged iron, top-grain leather, and reclaimed woods. The brand’s core product lines include its signature Jupe dining tables, sculptural coffee tables, and distinctive storage pieces. Historically, Sarreid gained a cult following in the 1970s for its Brass Clad collection of cabinets and trunks, which remain highly coveted by vintage collectors today.