sasswear

Founded in 2013 in Key West, Florida, by former aerial artist Kelly Taylor, Sasswear is a festival and rave apparel brand rooted in bold self-expression. Taylor invented the brand’s signature light-up LED pasties as a way to stand out on stage, a concept that quickly evolved into a full line of performance-ready accessories. Today, the female- and veteran-owned brand specializes in handmade, attention-grabbing pieces designed to empower women to embrace their individuality and confidence.

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