New York-based lifestyle brand translating a relaxed, surf-inspired sensibility into minimalist menswear and community spaces.
ORIGIN
USA
PRICE TIER
contemporary
Founded in 2009 by Morgan Collett, Colin Tunstall, and Josh Rosen, Saturdays NYC began as a downtown surf shop in SoHo, offering a novel blend of surf culture and urban style. It quickly became a community hub, complete with its own coffee bar and backyard, for New York’s artists and creatives. The brand’s design is rooted in a clean, minimalist approach, producing high-quality menswear that favors traditional style and craftsmanship. The collection balances a laid-back, surf-inspired feeling with the polished needs of city life, focusing on classic silhouettes, quality fabrics, and a subtle color palette.