Rihanna's lingerie brand known for its celebration of fearlessness, confidence, and disruptive inclusivity for all bodies.
ORIGIN
United States
PRICE TIER
affordable
SPECIALIZATION
WOMEN
Launched in 2018 by music and cultural icon Rihanna, Savage X Fenty disrupted the lingerie industry with a mission centered on inclusivity, fearlessness, and body positivity. The brand was created to address a gap in the market, offering a wide range of sizes and shades that traditional brands ignored. Its product lineup includes lingerie, bras, underwear, sleepwear, and loungewear, intentionally designed for a diverse spectrum of body types, genders, and ethnicities. Savage X Fenty quickly gained notoriety for its bold, fashion-forward designs and its vibrant, high-energy runway shows, which stream on Amazon Prime Video and feature a diverse cast of models, dancers, and celebrities like Lizzo and Megan Thee Stallion. These shows have become cultural events, celebrated for championing individuality and challenging the narrow beauty standards once perpetuated by the industry.
$50.98$84.95
$17.98$29.95
$38.98$64.95
$29.96$59.95
$9.98$24.95
$50.98$84.95
$17.98$29.95
$38.98$64.95
$29.96$59.95
$9.98$24.95
An interview with Adam Selman, who oversees Savage X Fenty's design, detailing the creative process, the brand's expansion, and the collaborative relationship with founder Rihanna.
This article reviews the Savage X Fenty show, highlighting how it upended the traditional lingerie show format with its focus on inclusivity and body positivity, and includes an interview with Rihanna about her goals for the brand.
This article analyzes how Rihanna's focus on inclusivity and diversity from the brand's inception has been the key to its success, serving as a model for other leaders. It highlights the brand's core values and disruptive market strategy.
The official brand page details the founder's vision, stating that Savage X Fenty was established by Rihanna in 2018 to celebrate confidence, individuality, and inclusivity for everyBODY.