save my bag

Launched in Bergamo, Italy, in 2013 by founders Stefano Agazzi and Valentina Agazzi, Save My Bag began with the novel idea of a protective, waterproof cover for luxury handbags. However, the product's own merits—playful design and unique materiality—quickly established it as a standalone 'it bag'. The brand’s identity is centered on its patented, cruelty-free Poly-Fabric with Lycra®, a super soft and resilient material that is lighter than neoprene, making the bags exceptionally lightweight, durable, and washable. This focus on innovative materials defines its vibrant and practical accessories. Entirely made in Italy, Save My Bag's collections are recognized for their brilliant color palettes and ironic, contemporary shapes that appeal to a wide audience of fashion-conscious women. The bags are designed for modern, on-the-go lifestyles, suitable for everything from office commutes to weekend travel. Originally conceived as a functional accessory, the brand has evolved, earning international recognition and distribution in major global capitals. A sustainable line, SMB, further demonstrates the brand's commitment to innovation, using regenerated nylon and bioplastics to create new products without depleting new resources.