save the parade

Founded in 2014 by Michelle Walker in Sunset Beach, California, Save The Parade is a slow fashion label deeply rooted in the counterculture, music, and psychedelic art of the 1960s and 70s. Walker, whose fascination with her parents' vintage vinyl collection sparked the brand's aesthetic, designs the silhouettes and develops the unique, hand-drawn prints that define the collections. The brand's signature style features showstopping pieces like velvet minis, afghan fur penny lane coats, bell bottoms, and silk puffers, all designed to evoke a sense of old-world charm reimagined for the modern bohemian.

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