saxx

Founded in 2006 by former baseball player Trent Kitsch, Saxx is a Canadian brand that revolutionized the men's underwear market with a focus on solving everyday discomfort. The brand's origin stems from Kitsch’s vision for a more ergonomic and chafe-free design, inspired by his own experiences with athletic gear. This led to the creation of its signature invention, the BallPark Pouch™—a 3D hammock-shaped compartment that provides separation and support. This patented technology, combined with features like Flat Out Seams™ that place the flatter, softer side of the seam against the skin, defines the brand’s problem-solving approach to men's essentials.

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