Swedish-founded resort wear brand known for blending Scandinavian simplicity with traditional Indian artisanal embroidery.
ORIGIN
Sweden
PRICE TIER
premium
Founded in 2019 by Swedish-born creative director Linda Augustsson, Scarlett Poppies is a resort and ready-to-wear brand born from her decades of experience in India's textile industry. The label merges clean Scandinavian silhouettes with the rich, artisanal traditions of Indian craftsmanship. Each collection is a narrative of travel and cultural immersion, featuring free-flowing garments made from natural fabrics like cotton, linen, and silk, all designed to be light and breathable. The brand’s signature is its use of intricate, handcrafted details, including delicate embroidery, crochet trims, and beadwork, which honor and help preserve the heritage of skilled artisans.