A fragrance platform creating bespoke scents with cultural icons and celebrities for direct-to-consumer audiences.
ORIGIN
United States
PRICE TIER
contemporary
Launched in 2018 by former Coty CMO Stephen Mormoris, Scent Beauty is a direct-to-consumer fragrance company designed to disrupt the traditional perfume market. The New York-based brand operates as a multi-brand e-commerce platform, creating and distributing unique fragrances in collaboration with culturally relevant celebrities, designers, and influencers. Its mission is to reframe fragrance as a more expressive and accessible form of scent, moving away from what its founder saw as outdated ideas of hyper-sexualization and unattainable luxury. The company's portfolio features high-profile partnerships with icons like Cher, Dolly Parton, Whitney Houston, and pop star Sabrina Carpenter, alongside heritage brands like Stetson.