Alternative fashion label known for its elegantly macabre aesthetic, blending Victorian motifs with gothic influences.
ORIGIN
United States
PRICE TIER
affordable
Founded in 2010 in Santa Ana, California, Se7en Deadly is an alternative fashion label that defines its aesthetic as "elegantly macabre." The brand caters to a bold, subversive audience, drawing inspiration from the seven deadly sins, the graceful Victorian era, and the harsh grunge of a Great Depression-era traveling circus. Se7en Deadly seamlessly juxtaposes ancient religious carvings, medical oddities, and forbidden subject matters to create a collection of eerie apparel and accessories.