California-based lifestyle brand blending surf culture with Western grit through small-batch, durable apparel.
ORIGIN
United States
PRICE TIER
premium
Founded in 2015 by Mattson Smith, Elliott Shaw, and Case Anderson in Costa Mesa, California, Seager (often styled Seager Co.) bridges the gap between two distinct American subcultures: the laid-back cool of Southern California surf and the rugged stoicism of the Old West. Bootstrapped from a $250 investment, the brand has grown from a garage operation into a respected label known for its "Western Grit" ethos and commitment to small-batch manufacturing.