Solutions-oriented shapewear and loungewear brand known for its viral Seamless Sculpt collection and inclusive sizing.
ORIGIN
USA
PRICE TIER
premium
SPECIALIZATION
WOMEN
Founded in 2019 by Kim Kardashian, SKIMS is a solutions-oriented brand that revolutionized the shapewear market with a focus on inclusivity, comfort, and minimalist aesthetics. Originally launched to bridge the gap in skin-tone-matching undergarments, the brand has expanded into a global powerhouse offering loungewear, underwear, and adaptive clothing. Its flagship **Seamless Sculpt** collection is the brand's defining technical achievement—a line of high-compression bodysuits and shorts designed to smooth and contour without the suffocating construction of traditional shapewear.
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A major recent interview with Kim Kardashian and CEO Jens Grede discussing the brand's massive retail expansion, the opening of their NYC flagship, and future business strategy.

An in-depth analysis of SKIMS' strategic expansion into activewear through a high-profile partnership with Nike, positioning the brand as a lifestyle powerhouse.

A comprehensive profile detailing the brand's history from its 'Kimono' launch controversy to its current $4 billion valuation, including key leadership insights.
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Coverage of the major collaboration between SKIMS and Swarovski, highlighting the brand's ability to merge shapewear with high-fashion jewelry aesthetics.

An interview focusing on the physical manifestation of the brand's vision through its new permanent retail space and the founder's personal connection to retail.