New York-based apparel brand known for its premium, officially licensed jam band merchandise and everyday staples.
ORIGIN
United States
PRICE TIER
premium
Founded in 2019 in New York by Bob and Gregg, Section 119 was born from a shared love of live music and a desire to elevate traditional concert merchandise. Named after a prime seating section at Madison Square Garden, the brand caters to dedicated fans of iconic acts like the Grateful Dead, Phish, and David Bowie. Section 119 bridges the gap between lot tees and everyday wear, offering a sophisticated take on band apparel that transitions easily from the office to the concert lawn.