American outdoor accessories brand known for its innovative cold-weather gear and signature Heatwave technology.
ORIGIN
United States
PRICE TIER
mid
Founded in 1979 by Mike and Wendy Carey, Seirus Innovation began with a simple solution for skiers: Cat Tracks, a slip-on sole protector designed to add grip and extend the life of ski boots. Co-founder Mike Carey, a former NFL referee, brought his dedication to performance and precision to the brand's development. Today, the American brand is a staple in the outdoor and winter sports market, specializing in cold-weather accessories that prioritize warmth, comfort, and functionality.

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