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self esteem

American mass-market apparel brand known for its affordable, trend-driven casualwear and Y2K-inspired graphic tees.

ORIGIN

United States

PRICE TIER

affordable

Founded in 1997 in Los Angeles, Self Esteem is an American mass-market apparel brand that focuses on trend-driven casualwear for juniors and women. Originally launched with the mission of offering young women the trendy styles their older sisters were wearing, the brand has maintained a strong presence in major department stores like Macy’s and Walmart. Self Esteem is characterized by its accessible approach to everyday fashion, translating popular trends into budget-friendly, wearable pieces.

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