self made by gianfranco villegas

Founded by Filipino-Italian designer Gianfranco Villegas in 2014, Self Made is a menswear brand born from his personal narrative and bicultural identity. Villegas, a Polimoda graduate, channels his upbringing in Florence into a collection that fuses the refinement of Italian craftsmanship with the raw energy of Filipino-American streetwear and hip-hop culture. The brand’s name reflects the designer's journey, a theme that runs through the collections with embroidered phrases that feel like diary entries. The core of the brand lies in its unique hybridization: classic streetwear silhouettes like bomber jackets and hoodies are elevated with luxurious materials such as cashmere, virgin wool, and leather, while traditional tailored pieces are given a street-inflected edge with details like raw cuts and visible hardware.

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